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Promotional is usually short for "promotional offers" which are often tied to "promotional events". In the context of World of Warcraft, these offers or events are usually sponsored or co-sponsored by Blizzard with or without a partner.

These offers or events are called promotional, because they are part of a marketing campaign to promote some brand, idea or product.

Some examples of promotional offers
  • Recruit-A-Friend
  • 10-day trials
  • Beta trial keys given out for BlizzCon
  • Choose Your Side - Promotional Campaign for Mountain Dew Game Fuel

External links[]

Some past promos
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